She used to be known as the receptionist.I would simply call the Superintendent, the creator of these new titles, "doofus."
Now she's the Director of First Impressions. . .
Was the school bus late? Blame the "transporter of learners," formerly the bus driver.
Got a problem with your school principal? Take it up with the 10-word "executive director for elementary schools and excelling teaching and learning," formerly known as the assistant superintendent of elementary schools.
(Hat tip: reader David G.)