Friday, February 11, 2005

Brand loyalty

RACINE - Isac Aguero made it a Bud Light on Saturday night. His employer thought it should have been Miller Time.

The 24-year-old from Racine said he was fired Monday, the same day a picture appeared in The Journal Times showing him holding a bottle of Bud Light. The picture was taken Saturday night, while Aguero was out in Downtown Racine during Mardi Crawl, and appeared as part of the JT's weekly "On the Town" feature depicting area nightlife.
I have heard a similar story that goes like this. US Bank, headquartered in Minneapolis, has a very popular VISA card that gives you a frequent flyer mile on Northwest Airlines for every dollar you charge. Wells Fargo also has its headquarters in Minneapolis. According to the story, after a nice dinner with the Wells Fargo CEO, a Wells Fargo executive vice president pulled out his credit card to pay the bill. You guessed it -- a US Bank VISA card. The boss was pissed, and didn't care if everyone in the restaurant knew it.

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