Blog marketing of a book about blogs

Hugh Hewitt has been quite effective at marketing his new book about blogs. As far as I can tell, he has conducted that marketing mostly via the free advertising offered by blogs. Here is just one example of such free advertising for the book, this time from the Time's "blog of the year."

I am glad that I make my living as a lawyer, where the rule of ancient precedent applies, rather than as a marketing expert, where everything that I might have known yesterday could be obsolete tomorrow. The rules of marketing definitely appear to be changing.